As a Production Artist on GameStop's Visual Merchandising team, I helped drive national creative standards across all U.S. locations, including a massive 1,400-store remodel initiative. I developed scalable visual templates and high-impact promotional environments, seamlessly translating complex brand guidelines for major partners like PlayStation, Nintendo, and Funko into cohesive in-store experiences. From producing detailed executive mockups to authoring comprehensive implementation guides for field teams, I bridged cross-functional strategies to ensure high-quality, IP-driven storytelling was executed consistently at scale.

RESPONSIBILITIES

• Authored docs and training materials guiding experience remodel for over +1,400 stores

• Visual development (illustration and 3D modeling) for IP collaboration and store takeovers